Gillette & Masculinity

I have to admit, the only time I think about the Gillette razor company is when I am rooting against the New England Patriots.

But Gillette is in the news right now because of a new ad campaign encouraging men to be the best they can be, speaking out against bullying and sexual harassment.

Take a look; I’m curious what you think:

My two cents: When popular culture gets something right, i.e. champions things which align with biblical values, it’s an example of “common grace” and we as Christians should be quick to affirm it as well.

Remember: our God is a champion of the weak, he chooses the outsider, and aligns himself with the marginalized. The prophetic books particularly speak out again people who call themselves “believers”, and yet they act as bullies and abusers. God takes a stand against such actions, and aligns himself with the weak. Jesus and his followers elevated the place of women and showed them honor and respect in a world that considered them less than men.

For more on this, check out the recent sermon on Amos, called Faith that Works from our Remember the Prophets series.

Is Gillette just jumping on the bandwagon of a cultural issue in order to move product? Maybe. But I don’t think that’s all they’re doing. According to their website, “Gillette is committing to donate $1 million per year for the next three years to non-profit organizations executing programs in the United States designed to inspire, educate and help men of all ages achieve their personal ‘best’ and become role models for the next generation.”

Good on you, Gillette!

Advertisements

#SB50 and #Antichoice Doritos Ad

88bd59592be50f106ac59f449cfee09d

This past weekend I watched as my Denver Broncos won Super Bowl 50. The last time the Broncos won the Super Bowl I was in high school. They won with their incredible defense, which throughout the year was exciting to watch, especially in the playoffs.

On Tuesday I took my son out of school and went down to Civic Center Park in Denver for the Broncos victory parade. I remember going with my dad to the parade back in 1998, the first time the Broncos won the Super Bowl, now I was taking my kids – it was a cool moment.

Apparently my son was one of an estimated 25,000 students who skipped school to attend the parade. My dad works for the Denver Mint, which is directly behind the City and County Building, where the parade ended and the speeches were given, and he was given liberal leave, not only so that employees could attend the parade, but also because it would have been nearly impossible to even get to the Mint for work.

Authorities verified that over 1 million people attended the parade – and it certainly felt like it. I remember the parade back in ’98, and standing in Civic Center Park, not too far from the stage in the crowd of 650,000. This time the crowd was so much bigger, it was uncomfortable. People packed into the park to the point where there wasn’t even an inch to move.

My wife’s favorite thing about the Super Bowl is that it means that NFL season is finally over and no more will Sundays revolve around Broncos games. For the Super Bowl she decided to give in and wear team colors, so she put on a blue shirt – only to realize she put on Carolina sky blue. Needless to say, we asked her to be the one to take the group photo…

Like many people, Rosemary’s favorite part of the Super Bowl was Coldplay and the commercials. One of our favorite commercials was this Doritos one about an ultrasound:

Kinda creepy, but no creepier than PuppyMonkeyBaby.

I was surprised to see that NARAL, an abortion advocacy group, took issue with the ad, claiming that it was “antichoice” (I didn’t even know that was a word…)

The problem? The ad “humanized” unborn children (whom they refuse to call children…)

What’s next? Will they begin advocating against ultrasounds? Because as ultrasound technology has advanced, we have only found more and more reason to consider yet unborn children fully human: as one spokesperson said:

“If NARAL is scandalized by the notion that a human fetus is human, then they are scandalized by science. We know children in the womb have distinct and human DNA. We also know that they exhibit all sorts of human behaviors in the womb such as yawning, thumb-sucking, and even dancing thanks to tremendous advances in ultrasound technology.

But groups like NARAL and Planned Parenthood rely on a denial of these scientific realities better suited to the Dark Ages to maintain their rabid insistence that those unborn babies are undeserving of basic human rights.”  – Ashley McGuire of The Catholic Foundation

For the most part, I think NARAL is shouting into the wind. Trying to take away a person’s humanity is a long-used method for justifying or coping with doing something wrong to another person.

That being said, I highly doubt Doritos was trying to make a political statement. For NARAL, fetal behavior which reflects their humanness is an inconvenient fact – but a fact nonetheless.