I have to admit, the only time I think about the Gillette razor company is when I am rooting against the New England Patriots.
But Gillette is in the news right now because of a new ad campaign encouraging men to be the best they can be, speaking out against bullying and sexual harassment.
Take a look; I’m curious what you think:
My two cents: When popular culture gets something right, i.e. champions things which align with biblical values, it’s an example of “common grace” and we as Christians should be quick to affirm it as well.
Remember: our God is a champion of the weak, he chooses the outsider, and aligns himself with the marginalized. The prophetic books particularly speak out again people who call themselves “believers”, and yet they act as bullies and abusers. God takes a stand against such actions, and aligns himself with the weak. Jesus and his followers elevated the place of women and showed them honor and respect in a world that considered them less than men.
For more on this, check out the recent sermon on Amos, called Faith that Works from our Remember the Prophets series.
Is Gillette just jumping on the bandwagon of a cultural issue in order to move product? Maybe. But I don’t think that’s all they’re doing. According to their website, “Gillette is committing to donate $1 million per year for the next three years to non-profit organizations executing programs in the United States designed to inspire, educate and help men of all ages achieve their personal ‘best’ and become role models for the next generation.”
Good on you, Gillette!
Theology for the People 